New York Fashion Week is a biannual event that continuously pushes the boundaries of fashion by showcasing progressive and innovative designs that challenge traditional norms. It allows designers to share their perspectives while influencing people's attitudes through creativity and performance art. My goal is to communicate fashion week as a driving force of progress. The system represents movement, change, and what's next in fashion.
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Monogram: The neo-calligraphic style monogram is an admiration of the classic, hand-crafted work and new, modern ideas—ideas of couture fashion.
Promotional Campaigns: The monogram is scaled up to represent a transformative space for the models walk through. The models are always facing the right and moving forward as they do on the runway.
NYFW opens up its studio space for smaller designers to showcase their collections while larger designers showcase around NYC.
The way-finding system helps attendees easily and quickly locate the runway shows, both in the studio and throughout the city.
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The set design mimics the logo's curvatures through light installations and projections.
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Website: The website uses interactive features to reinforce the idea of models walking on a runway. Below is an archive of past collections.
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