Blank Street began as a coffee cart in Williamsburg in 2020 and has since expanded into a coffee brand with locations across multiple cities. This rebrand introduces a logo system based on a blank space for connection, extends the iconic Blank Street green into a day-to-night color palette, and creates a hard-working typographic system with a distinct playfulness. Fashion-forward art direction elevates everyday coffee moments, bringing a greater sense of vibrancy, style, and cultural relevance to the brand.
The identity is built around the idea that small daily rituals can feel remarkable, transforming the coffee run into an experience people want to be part of.
